The "CML Advocates Network" has received the "ESO Cancer on Internet Award 2010" at the UICC World Cancer Congress in China on 19 August 2010. The focus of this year's award provided by the European School of Oncology (ESO) is on e-cancer patients. It has the aim to raise awareness of the evolution of the internet and the impact of social media networks in the cancer patient community by recognising organisations and groups that have provided quality-based and easy-to-use communication platforms through the Internet.The prize of 4.000 EUR will be used to extend that social media functionality of the website which is based on free software and is run by volunteers.
Social media networks offer patients, survivors, relatives and friends the means to connect with others, share information, experiences and insights, explore fears, identify resources, find support, and generate better informed decisions. They provide empowerment to the cancer patient community. Chronic Myeloid Leukemia is a rare cancer which affects only 1,5 in 100.000 population. Because of the low incidence, very often local support groups do not exist and existing groups are often under-resourced. This is why the Internet, and networking across country borders, has become key in empowering patient advocates, exchanging information and best practice between the groups, and start collaboration across languages and countries. The CML Advocates Network is a unique global platform of 51 patient groups from 43 countries that allows CML patient support groups to share best practice and information as well as build alliances on different topics.
"The patient groups support each other on issues like access to treatment, monitoring, information and more. The top feature of the platform is the best practice sharing among CML groups from different parts of the world. The key issue is getting the networking between groups going, not a one-to-many platform where a small number of people communicate to the audience", said Giora Sharf, who received the award at the World Cancer Congress on behalf of the CML Advocates Network.Â
Even though CML Advocates Network was founded before "Social Media" became fashionable, the Network already carried many features of social media in its member-only area from the start: a discussion forum, a Wiki (wikipedia-style collaborative tools), a flickr-like photo album where patient representatives can upload and comment to photos from patient meetings, and a shared filespace where all members can upload and download e.g. conference presentations or patient information material.
The network is accessed frequently by representatives of patient organisations. For example, the report from medical conferences like ASH (American Society of Hematology Annual Meeting) 2008 has been viewed 2660 times, the report from the "New Horizons conference 2009" 3170 times, or the "Baveno CML Declaration" 1811 times since they were put online.
The prize of 4.000 EUR will be used to extend that social media functionality of the member-only area, and to make the community platform more visual and accessible. It will implement a Facebook-like functionality to give patient advocates the possibility to build personal profiles, and will allow them toÂ share news from their organisation on their profile's "wall" and set up ad-hoc discussion groups. A Twitter feed provided by the CML Advocates Network will allow people to "follow" the network and to be proactively delivered with news from the community. The wiki will be rebuilt and made more accessible , and the CML Patient Group Directory will be made more visual. An update of the 2007 platform and implementation of the new functionality will start soon, thanks to ESO and the Cancer on Internet award.
During the award ceremony, ESO furthermore announced that the quality of the information and service provided to the Greek Community by Be Strong www.bestrong.org.gr deserved recognition and the platform was awarded the Mention of Honour 2010. Be Strong offers detailed information on cancer treatment and psychological aspects, provides support also through a phone line, and offers the opportunity to communicate with other patients and relatives besides experts in the field. The future development of the platform includes the translation of the website to serve a broader and more international community.
>> See also some more photos from the award ceremony (members only).