folder World CML Day Toolkit 2015-2016

Categories

folder Communication Guidelines

These guidelines can support you in making more people care and talk about CML. It is a collection of best practices, examples, and templates that will help get your messages across and help your audience find out more about CML.

We recommend to use these guidelines to choose your communication channels and to identify how to share stories for patients and relatives, healthcare professionals, policy makers, governmental officials, and general public. It will support you in planning your communication and in monitoring conversations around CML and World CML Day.

folder Flyers

In this folder you will find the flyers for World CML Day 2015-2016.

There is one flyer per target audience (1. public, 2. patients & families, 3. policy makers and 4. HCPs).

Each flyer is available in PDF, Powerpoint (editable) and InDesign (editable).

If the flyers are not available in your language, please translate them, include your organization´s logo and contact details, and inform about World CML Day

folder Members´ campaign materials

Here you will find numerous examples of member-specific / country-specific posters, flyers, press releases and other campaign material in multiple languages. These materials were provided by members of the CML Advocates Network that joined the "TODAY, TOGETHER" campaign to promote World CML Day.

folder Photos

This is a database of photos that you may want to use for your individual posters & flyers for World CML Day 2015-2016.

Besides the sample-pictures that were used in the templates (classified below as "general"), you will also find African-specific, Asian-specific and Ibero-American-specific pictures!

Of course, you are free to insert your own pictures as well! The pictures in the photo-database could serve as a source of inspiration!

folder Posters

In this folder you will find the posters for World CML Day 2015-2016.

There is one poster per target audience (1. public, 2. patients & families, 3. policy makers and 4. HCPs).

Each poster is available in PDF, Powerpoint (editable) and InDesign (editable).

Start translating the posters to your local language and include your organization´s logo and contact details.

folder Press Release

Here you will find a template for your World CML Day 2016-press release! We kindly invite you to make use of it in order to promote "our" World CML Day in your country or region.

The press release is available in a simple and easy to amend Word-file. Feel free to translate it to your local language!

folder TOOLKIT Training

Learn how to best use the World CML Day Toolkit.

The training explains:

  • The sub-messages for the four key audiences (public, patients & relatives, HCPs, and policy makers) and the actions to be taken
  • How to adapt the “Today, Together” flyers and posters and how / where to display them
  • How to plan an event and incorporate World CML Day in your event
  • How to use the World CML Day Toolkit in Social Media

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