Equity in Action,
Leaving no CML patient behind.

For World CML Day 2025, many of our members around the world engaged, posted, tweeted, and shared activities to raise awareness of Chronic Myeloid Leukemia (CML). Under this year’s theme — “Equity in Action: Leaving No CML Patient Behind” — we celebrated our ability to work together towards our common goal: finding a cure for all people living with CML.

We prepared editable campaign materials for social media, a social media calendar, and a campaign frame. Many organizations also took the initiative to translate the visuals into their local languages, including Spanish, Macedonian, and Chinese, helping us reach even more people worldwide.

Throughout the #WCMLD25 campaign, we shared themed visuals and powerful patient stories that highlighted the importance of equity in access to diagnosis, treatment, and care. Over the course of a month, we gathered 26 stories, 12 framed photos, and were delighted to see many more shared across social media platforms.